There's nothing too typically soft about the presentation of Provo Bakery branding, for the pattern chosen to cover all of the products in the Utah cafe is the stimulating zigzag. It's as if it represents the ecstatic sentiments that accompany the consumption of such scrumptious sugary treats.
The cupcakes, doughnut holes, snickerdoodles and the sweet hot and cold beverages each don the meandering bands on their packaging that alternate between white and an earthy yellow-beige. They seem to reference the irresistible candy stripe, yet they serve up extra pizzazz and an element of sophistication.
Elyse Taylor's use of the muted color scheme, the simple etched chicken logo and the crisp and contemporary typefaces within Provo Bakery branding communicate a quality that represents the food very well.
Stats for Zealous Zigzag Merchandizing
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Concept: Provo Bakery Branding
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Segment: Neutral, 4-55+
Comparison Set: 32 similar articles, including: simple sack packaging, animated bovine branding, and lumber hive branding.
Zealous Zigzag Merchandizing
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