Vodafone's Protective Umbrella Shields Against Bad Weather and Attackers

By: Laura McQuarrie - Aug 8, 2015
References: vodafone.in & adsoftheworld
As well as being able to provide personal shelter from inclement weather, this protective umbrella from Vodafone is designed to keep women in India safe.

In order to earn a living for their families, many Indian men are forced to move into big cities and leave their loved ones behind. While Vodafone has already addressed the issue of transferring money home with a feature called 'mPesa,' this unique umbrella provides a way for women who are left alone to feel secure.

On the inside of the umbrella, each panel features an illustration of a self-defense move that could be used against an attacker. Considering that rape is known as the fourth most common crime against women in India, this umbrella at makes women feel powerful wielding a weapon when they go outside.