Increase Water Awareness with the Protect Our Waves Campaign

By: Romina S. Cortellucci - Published: Aug 11, 2012 • References: spencermurphy & itsnicethat
The Protect Our Waves campaign shows the grave consequences that may happen to surfing. The moving series was shot by London-based photographer Spencer Murphy who was commissioned by the charity Surfers Against Sewage. Murphy was able to channel such a strong message due to his own heartfelt connection to the cause because of his cherished love of surfing.

By spreading awareness about the increasing threat posed to United Kingdom’s loved surf spots, the campaign hopes to obtain 100,000 signatures for the petition. Surfers are losing their locations for multiple reasons, including coastal developments, pollution, erosion and restricted access.

These photographs come as a surprise because surfing is often portrayed as a carefree and jovial sport, yet this contrast shows just how serious the Protect Our Waves campaign is. Stats for Surfer Graveyard Ads Trending: Older & Mild
Research: 1,864 clicks in 197 w
Interest: 1.7 minutes
Concept: Protect Our Waves Campaign
Related: 107 examples / 82 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: retro surfer campaigns, bewitching wave photography, and technicolor surf gear.