The new Proof Eyewear 2013 lookbook is filled with foliage. Proof uses renewable, biodegradable and hypoallergenic materials, including upcycled skateboard decks, recycled metal, plastics made from plant-based acetates and sustainable sourced wood and bamboo. They also donate a large portion of profits to a charity that provides sight–giving cataract surgeries to those in need.
The lookbook offers a different take on marketing for sunglasses. Most photoshoots involving this piece of merchandise take place on sunny beaches with good looking models, but Proof decided to opt for a more organic feel. The natural surroundings hint at the eco-friendly material of the sunglasses, while also showing how the product can protect wearers from outside rays.
The Proof Eyewear 2013 lookbook makes one excited for summer.
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Concept: Proof Eyewear 2013 Lookbook
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Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: 50 hipster summer sunglasses, avant-garde 80s-inspired shades, and seriously old sunglasses.
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