Since it's customary to send gifts that represent fortune and abundance for the Chinese New Year, Somersby embraced this with its Sweet Surprise Oranges promotional ice bucket.
Since Mandarin oranges are a symbol of prosperity, Somersby wanted to send something to its media and business contacts that would foster a strong partnership in the year going forward. But since Somersby deals with apples rather than oranges, some clever wrapping was required to turn one fruit into another. The apples in each bucket were made to look like oranges, delivering that "sweet surprise," since you're expecting one thing and get another. As well as keeping business partners on their toes, this is also a great way to protect the individual apples so that they arrive looking shiny and new.
Stats for Deceptive Cider Buckets
Trending: Older & Mild
Research: 1,585 clicks in 87 w
Interest: 1.2 minutes
Concept: "promotional Ice Bucket"
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: fruit-munching merchandizing, masquerading food merchandizing, and efficient fruit packaging.
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