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Legendary Campaign of The Economist Continues

By: Katie Cordrey - Published: • References: accessmylibrary & adsoftheworld
There’s a very large bird gracing the walls at Philadelphia’s 30th Street Station. One panel shows the body of an ostrich sticking his head in the sand, the other his head popping out of a hole in the sand. The message reads, “Get a World View. Read The Economist.”

Reactions to the ad have ranged from rave reviews to disinterested dismissal. I happen to like it.

The ad is a continuation of what is referred to as the legendary campaign of The Economist, an advertising scheme using white out of red, clever copy and limited images. The video above is an example of the technique in its purest form. This approach to advertising The Economist began in 1988 and has been highly successful.

CREDITS:

Advertising Agency: BBDO New York, USA

Creative Directors: David Lubars, Bill Bruce

Art Director: James Clunie

Copywriter: Kara Goodrich

Illustrator: Nick Dewar Stats for Sticking to Tried and True Ads Trending: Older & Mild
Traction: 3,185 clicks in 296 w
Interest: > 3 minutes
Concept: Sticking To Tried And True Ads
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: credit crunch business profanity, the economist: jeremy gutsche on trends for 2008, and feminine vitamin packaging.