This UK-Based Campaign Aims to Promote Literacy Across the Globe

By: Katherine Pendrill - Feb 24, 2016
References: projectliteracy & fastcocreate
'Project Literacy' is a UK-based campaign that aims to promote literacy by showing how the issue impacts other global crises. While illiteracy may seem like a standalone issue, the problem actually impacts many other global challenges. This campaign seeks to raise awareness about the need to combat illiteracy across the globe.

'Project Literacy' is a campaign that consists of an A to Z list of global problems that are worsened by the inability to read. The 'Alphabet of Illiteracy' includes 26 different sculptures, each of which depict a different world problem such as AIDS, infant mortality and drug abuse. The sculptures are featured in an online film, as well as several print ads and outdoor posters. The goal of the ads is to raise awareness about the issue and promote literacy around the world.