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Trend Hunter's Armida Ascano Discusses How Pro-LGBT Companies Brand Themselves

By: Alyson Wyers - Published: Jun 18, 2014 • References: youtu.be
Corporate social responsibility is something consumers value more and more, which is why pro-LGBT companies are including brilliant branding strategies to show their support. Trend Hunter Research Expert and Senior Editor Armida Ascano talks about some of her favorite examples of equality-promoting marketing campaigns.

From LGBT sports apparel to gay comic book characters and androgynous auto ads, pro-LGBT companies are taking a stand in a variety of ways. Examples of corporations incorporating the concept of branded LGBT include Nike, Facebook, Toyota and Archie comics. Whether athletic apparel lines are introducing authenticity-encouraging hashtags and rainbow gear or car companies are advertising Corollas with androgynous models, it's becoming increasingly acceptable for big organizations to voice their support for the LGBT community.

This is an especially timely idea given World Pride starts this Friday, June 20.