Their idea is to heavily subsidize the cost of the equipment and charge only for the service. In this case, the car might be free, if you agree to buy the battery and recharge at specified vendor locations. They are working with Renault to design a car for this intriguing concept.
Implications - Project Better Place states that its good relationship with manufacturers and suppliers will help to create some amazing benefits for its network subscribers. These benefits will include lower prices for cars and batteries that will cost much less than a tank of gas. Not only will you be saving a handful of money buying one of these cars, but you will also be helping to save the environment too.