
Project Better Place 3,172 Views - Click for Larger Image
To give electric cars a jolt, Project Better Place proposes a plan like the cell phone launch.
Their idea is to heavily subsidize the cost of the equipment, and charge only for the service. In this case, the car might be free, if you agree to buy the battery and recharge at specified vendor locations. They are working with Renault to design a car for this concept.
Project Better Place’s business model for electric cars will look like the model used for mobile phones. Mobile phone operators arrange cell towers to create coverage areas. Similarly, electric cars will be able to travel throughout a network of charging spots and battery exchange stations, with easy access to electricity. Our partnerships with car manufacturers and battery suppliers will create huge benefits for our network subscribers, including lower car prices and batteries that cost far less than conventional fuel.
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References: projectbetterplace
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