The Progressive X-Prize winner for 2010 is the Edison2 Very Light Car. The surprising thing is that the Very Light Car is not an electric or hybrid car -- it is a 100% gasoline-fueled vehicle.
A combustion engine in combination with a streamlined and lightweight design allowed the Edison2 Very Light Car to achieve a verifiable fuel efficiency of 102.5 miles per gallon and made it the 2010 Progressive X-Prize winner.
Implications - Consumers in modern society are looking for items that feature a clean-cut aesthetic. Products that stay on the cutting edge of contemporary style are appealing to those who want to stay on trend.
Stats for 102-MPG Gas Cars
Trending: Older & Average
Research: 2,009 clicks in 293 w
Interest: > 3 minutes
Concept: Progressive X-Prize Winner
Related: 87 examples / 67 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: 3-wheel eco cars, x-prize contender cars, and 100-mpg car competitions.
X-Prize Contender Cars
3-Wheel Eco Cars
100-MPG Car Competitions
Multi Million Dollar 'X Prize' For Automobile Industry
110 mpg Pod Cars