Fear of God Cothing Line Offers Progressive Mens’ Street
Kristina Marković — January 6, 2014 — Fashion
References: fearofgodla & wetheurban
The LA-based men’s fashion apparel label Fear of God reveals progressive mens’ street style in its second collection, following the successful release of its debut collection. The second collection lookbook 'Brother’s Keeper' combines raw street aesthetics with grunge and layered styles.
The latest campaign spread images flaunt cigarette smoking and male models with shaved heads. The pictures give off an “I don’t give a care in the world” vibe, which complements the clothing line's badass garments. The Brother’s Keeper collection can be best described as skin head street hipster, with a hint of Irish influence, which is seen in the plaid kilts that are rocked over pants. The eclectic and progressive men’s clothing styled designed by Fear of God is infusing that 90s street grunge seen on the likes of Nirvana, but in a new progressive, minimalistic way.
The clothing company remains consistent in producing a sleeker version of the typical hipster street style, and glorifying the anti-thrift shop hipster.
The latest campaign spread images flaunt cigarette smoking and male models with shaved heads. The pictures give off an “I don’t give a care in the world” vibe, which complements the clothing line's badass garments. The Brother’s Keeper collection can be best described as skin head street hipster, with a hint of Irish influence, which is seen in the plaid kilts that are rocked over pants. The eclectic and progressive men’s clothing styled designed by Fear of God is infusing that 90s street grunge seen on the likes of Nirvana, but in a new progressive, minimalistic way.
The clothing company remains consistent in producing a sleeker version of the typical hipster street style, and glorifying the anti-thrift shop hipster.
Trend Themes
1. Minimalist Grunge Fashion - Opportunity for fashion designers to create a new wave of updated minimalist grunge apparel inspired by Fear of God's latest collection.
2. Skinhead Fashion - Fashion retailers can tap into the anti-thrift shop hipster trend by offering a sleeker version of skinhead-inspired streetwear.
3. Irish-influence in Fashion - Fashion designers can add a touch of Irish influence, as seen in Fear of God's plaid kilts over pants, to create new and unique street style ensembles.
Industry Implications
1. Men's Streetwear - Opportunity for men's streetwear apparel companies to appeal to the anti-thrift shop hipster and minimalist grunge fashion trends.
2. Fashion Design - Opportunity for fashion designers to experiment with traditional skinhead and Irish-inspired elements to create a new wave of street style clothing.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to use Fear of God's disruptive fashion campaign as inspiration for edgy and eye-catching ad campaigns for clothing and accessories.
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