The Proenza Schouler Fall 2014 campaign has an honest feel to it even with the colorful backdrops and playful poses. Perhaps its the model's straight face or the untouched feel of the images that give it this candid appeal. Whatever the cause, the images are easily relatable, which will help it connect with viewers more easily.
Shot by photographer David Sims, the Proenza Schouler Fall 2014 campaign stars model Julia Bergshoeff. The brunette beauty is clad in bold prints and modern shoes that all adhere to a black and white palette. According to Models.com, the autumn collection was inspired by Ron Nagle, an American ceramic sculptor, musician and songwriter. The looks were perfected with bleached brows courtesy of Diane Kendal and sleek hair by Guido Palau.
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Concept: Proenza Schouler Fall 2014 Campaign
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Segment: Females, 18-55
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