The Proenza Schouler Fall Campaign Brings Back the Grunge
Featuring model twins Ann and Kirby Kenny, and 'it' model Tati Cotliar, the grungy advertisements elicit the exact nostalgic aura which was made clear during their Fall/Winter 2010 showing in New York.
Implications - The hottest and most popularly purchased styles of today are not in fact new and never-before-seen, but reinventions of popular styles from decades past. The style the fashion world has labelled as "hipster," which is hip fashion made from vintage and unusual styles, is now produced on a larger scale by popular designers looking to capitalize on the rise of the individual.Stats for Nostalgic Fashion Ads Trending: Older & Buzzing
Traction: 6,647 clicks in 233 w
Interest: > 3 minutes Concept: Edgy Advertisements
Related: 98 examples / 75 photos
Segment: Females, 18-55 Comparison Set: 36 similar articles, including: letterman jacket revivals, hipster couture, and furry wedge heels.