TOMS already offers a variety of products for good with its one-for-one shoes and sunglasses. Now, TOMS is expanding with an online marketplace, which collects products from a number of charities, making it easier to browse and buy them all from the TOMS Marketplace. Regarding the new venture, TOMS founder Blake Mycoskie says: "We're all on the same team of people who integrate a social mission into our products."
Users can browse through the TOMS Marketplace by causes like education, water and job creation, as well as browse products by the regions they were created in.
With the holidays just around the corner, the TOMS Marketplace will no doubt be a popular one-stop shop to do some online shopping that gives in more than one way.
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Concept: Products For Good
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Segment: Females, 18-55
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