Electronic Arts Promotes New Game Without Mentioning It

By: Ryan Hinkson - Published: Mar 3, 2010 • References: hawkpanther & videogum
What's better than a late night infomercial? That's right, a hilarious fake late night infomercial; in this case, a product-less manfomercial. Les Singer's Hawkpanther system, teaches lessons in wife and girlfriend jacking. The whole thing is a viral stunt for Electronic Art's Dante's Inferno video game and the results are hilarious.

With gems like "your family and friends are important, but not as important as you finding your soulmate," I almost thought the Hawkpanther system was for real. Stats for Macho Manfomercials Trending: Older & Average
Research: 2,100 clicks in 325 w
Interest: > 3 minutes
Concept: Productless Manfomercials
Related: 60 examples / 46 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: product placement in video games, viral music video parodies, and ultra realistic video games.