The Supreme Apparel Brand is the Master at Product Placement

By: Kristina Marković - Published: Feb 4, 2014 • References: supremenewyork & thecoveteur
The Supreme Clothing brand is known for its bold minimalist red-and-white logo print, but the brands product placement strategy is impeccable. The Supreme logo draws people in due to its contrasting print. When the logo increased products are placed amongst a cluster of items the Supreme logo still manages to stand out. The best part of Supreme's marketing strategy is that the product placement always seems unintentional.

Product placement is extremely important for a brand. Innovative and creative ways of placing products in visual media campaigns is extremely important for a brands longevity and popularity. Product placement intrigues and captivates consumers.

If you can’t tell by our unintentional product placement, we’re big fans of Supreme. Whenever we spot that red-and-white logo we’re drawn to it Stats for Supremely Placed Products Trending: Older & Chilly
Research: 159 clicks in 121 w
Interest: 2.3 minutes
Concept: Product Placement
Related: 82 examples / 63 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: glamorous gator skin bags, raw hoodlum photography, and cork-patterned kicks.