The Supreme Apparel Brand is the Master at Product Placement

By: Kristina Marković - Feb 4, 2014
References: supremenewyork & thecoveteur
The Supreme Clothing brand is known for its bold minimalist red-and-white logo print, but the brands product placement strategy is impeccable. The Supreme logo draws people in due to its contrasting print. When the logo increased products are placed amongst a cluster of items the Supreme logo still manages to stand out. The best part of Supreme's marketing strategy is that the product placement always seems unintentional.

Product placement is extremely important for a brand. Innovative and creative ways of placing products in visual media campaigns is extremely important for a brands longevity and popularity. Product placement intrigues and captivates consumers.

If you can’t tell by our unintentional product placement, we’re big fans of Supreme. Whenever we spot that red-and-white logo we’re drawn to it