Apprentice

Pro Meat Vintage Ad

By: Mike Weldon - Published:   Updated: Jul 6 2011 • References: ephemeranow and boingboing.net
Brought to you by the American Meat Institute in 1946, this Pro Meat Add shows you an image that probably wouldn't be so appetizing in today's market. It's interesting to look at the imagery to realize just how far we've changed when it comes to our expectation for photoshopped food images, like those you see when you look at the oh-so-perfect images of your favorite fast-food chain's burgers.

Implications - The face of advertising and marketing has changed significantly over time. Where ads were once about conveying information about a given product in a simple and direct manner, ads of today are more focussed on how the message is sent, as opposed to what the message is. Consumerism is driven by the way a product is packaged and presented rather than what the product is, so ads that use gimmicks like shocking imagery are more impactful for consumers.