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Utilitarian High Tops

Pro-Keds Royal Flash Mids Keep It Simple and Sweet

— September 14, 2009 — Fashion
The high top is making a huge come back this year, being sported by men and women alike. Making these sweet kicks even sweeter are Pro-Keds Royal Flash Mids.

Keeping up with the mixing of traditional high top design and luxe fabrics, the Pro-Keds Royal Flash Mids are made of a deliciously soft suede. Available either in blue or black, these super fly sneakers are expected to be available in the Spring/Summer of 2010.

Implications - Businesses that are able to offer their clients products that embrace modern, high-quality design along with vintage characteristics from the past will likely benefit in tremendous ways. Consumers looking for a balance between modern and traditional will likely appeal to thee types of products in a significant way.
Trend Themes
1. High Top Resurgence - Opportunity for businesses to capitalize on the growing popularity of high top shoes by offering modern designs with a touch of nostalgia.
2. Luxe Fabrics - Disruptive innovation opportunity for industries to explore incorporating luxurious and soft materials like suede into their product offerings.
3. Modern Vintage Fusion - Businesses that blend modern and traditional design elements can tap into a consumer demand for products with a balance of both characteristics.
Industry Implications
1. Footwear - Footwear companies can benefit from the high top trend by creating stylish and comfortable options with unique design elements.
2. Fashion - Fashion brands can explore the use of luxe fabrics like suede to add a touch of sophistication to their clothing lines.
3. Retail - Retailers can cater to consumers seeking modern-vintage fusion products by curating collections that combine contemporary and nostalgic elements.
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