The Pro Keds 2010 Spring Collection is Simply Refreshing
Meghan Young — February 26, 2010 — Fashion
Okay people, it's time to get excited because spring is almost here and with it the Pro Keds 2010 Spring line. I mean, the only way to truly ring in the warmer weather (or soon-to-be warmer, at least) is with a pair of sneakers that puts a skip in your step rather than weighing you down like those heavy ol' boots.
The uber casual yet classy Pro Keds 2010 Spring collection takes a casual approach to their campaign. Check out the gallery above and make sure to view the video as well.
The uber casual yet classy Pro Keds 2010 Spring collection takes a casual approach to their campaign. Check out the gallery above and make sure to view the video as well.
Trend Themes
1. Mix-and-match Shoes - Disruptive innovation opportunity: Develop an app or online platform that allows customers to mix and match different shoe styles and colors to create their own custom designs.
2. Casual Yet Classy Sneakers - Disruptive innovation opportunity: Create a line of sneakers that combines comfort with elegant designs, appealing to consumers who want both style and functionality.
3. Online Shoe Customization - Disruptive innovation opportunity: Build a website where customers can customize every aspect of their sneakers, from pattern and material to stitching and laces.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials into the production of footwear, appealing to environmentally conscious consumers.
2. Fashion - Disruptive innovation opportunity: Develop a subscription-based platform that delivers new shoe collections to customers on a regular basis, allowing them to stay on-trend without the need for constant shopping.
3. E-commerce - Disruptive innovation opportunity: Implement virtual reality technology in e-commerce platforms, enabling customers to try on shoes virtually before making a purchase.
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