If you haven't yet had your daily dose of warm fuzzies, sit down and prepare yourself to get a little teary-eyed while watching the Pro Infirmis 'Get Closer' advert. The Dutch company, which provides support and develops education programs for the differently abled, created the ad in March 2011, but only recently is it receiving the attention it deserves from media and online viewers.
The concept behind the video is simple: place a man in a bear suit on a busy city street, and wait for passersby to hug him and pose for pictures. The tearjerking twist, however, is that the man in the costume is differently abled, causing people to usually ignore or reject him in public places.
With a powerful soundtrack from indie rock group Band of Horses, the ad is incredibly moving and, as one YouTube user commented, even life-changing. Check out the brilliant Pro Infirmis 'Get Closer' video for yourself, and be sure to have a few tissues handy.
Stats for Heartwarming Bear Hug Ads
Trending: Older & Average
Research: 1,552 clicks in 240 w
Interest: > 3 minutes
Concept: Pro Infirmis Get Closer
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: adorable rowing rodent ads, satirical adult film ads, and pet-attracting advertising.
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