H & M's Beauty Range is Promoted with New In-Store Environments

By: Jana Pijak - Mar 24, 2016
References: hm & beautybloglaura.me
H & M recently unveiled a revamped private label beauty collection and made over stores to spotlight the exciting product range. Keeping both cost and quality in mind, the Swedish fast fashion retailer's beauty collection includes skincare, cosmetics and toiletry accessories that are elegantly packaged.

H & M's private label beauty collection is displayed on clean white shelving and is organized according to product type. Allowing consumers to sample eyeshadow, blush and lipstick shades, H & M's makeup displays are kept near skincare solutions like a mask-specific merchandising unit and counters that spotlights fashionable makeup bags.

The retailer's nail polish shades and hand creams are similarly paired together while its bath, fragrance and toiletry products are also kept close to one another. Promoting an interactive shopping experience, this beauty aisle concept will appeal to Millennials who are seeking quality on a budget.