First2Print has developed fabric printing technology that enables designers to 'print' their clothing or swimwear directly from their designs. Designer Armondo Barboza commented, "We are taking original painted artwork and turning it into beautiful textile designs."
Basically, the service uses a large-format fabric printing machine to bring custom designs to life, and starting off with swimwear probably seemed like the fastest route to getting the company some 'exposure'.
Implications - Thanks to the advent of social media and an increasingly integrated society, one of the most important elements for contemporary consumers is the ability to customize their products. Any company seeking to create a lasting connection with consumers would be wise to invest in products that present consumers with a choice, and allows them to select one that most suits them personally, giving the consumer a feeling of ownership and responsibility for their purchase.
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Concept: Print Your Own Bikini
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Segment: Neutral, 18-35
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Print Your Own Bikini
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