This Print Magazine Ad Works with a Smartphone to Create 3D Visuals

By: Laura McQuarrie - Apr 19, 2016
References: & adsoftheworld
High-tech holograms and traditional print magazine ads may seem like ideas that are on opposite ends of the innovation spectrum, but the Zoo Frankfurt's 'Holoquarium' blends them seamlessly.

A full-page Holoquarium ad is made up of three main elements: a small instruction panel, plus a QR code and a folding plastic sheet that brings the holograms to life. After scanning the QR code on their phone, a user can place the folded plastic piece on top of their smartphone to have brilliant sea creatures come to life before their eyes on a small scale.

This is just one of many emerging print advertisements that are including elements that go beyond the constraints of a physical page in order to engage readers.