Despite the model's poses, the Pringle Spring 2011 ad campaign is anything but lifeless. In fact, the elegant yet punky clothing pretty much jumps right out at you, despite the rather demure poses that 'Skins' actress Freya Mavor strikes in the ads.
The Pringle Spring 2011 campaign was photographed by Walter Pfeiffer. I love the fact that this Scottish label chose a Scottish actress; the brand's last campaign starred Tilda Swinton, another Scot.
Lifeless Fashion Ads
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