Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Prince Albert Dreams Green

The Fate Of Monaco's Grand Prix

— April 15, 2007 — Autos
Prince Albert is committed to making Monaco one of the world's most environmentally friendly countries, yet Monte Carlo still hosts its annual toxin-emitting Grand Prix.

After Albert gained sovereignty in 2005, he made it a point to address environmental issues, a subject he is most passionate about. Part of his plan was to small country's overall carbon emissions.

Albert hopes to see a reduction in the number of cars on the roads of Monte Carlo, a city that welcomes thousands of commuters from France and Italy daily. To entice people to use public transit, he ensured trains were frequent, reliable, cheap (one Euro fares), comfortable and fast.

Albert's environmental awareness spurred him to go to the Arctic to see the effects of global warming first hand. Upon his return, he started a foundation to study rising sea levels due to melting glaciers. He is looking at ways to address how his own Mediterranean country will be impacted in the future. Part of his plan is to build an island complete with luxury hotels in anticipation of the rising waters.

The Prince has been in contact with other global leaders in pursuit of a greener future, including Prince Charles. He'll likely spend more time in the U.S. too as he recently bought a mansion in Washington, D.C. to serve as Monaco's U.S. Embassy.

It's bizarre that a country so concerned about the environment still continues to host its annual Grand Prix. The toxic emissions produced by race cars are no doubt ecologically damaging.

I had the rare opportunity to attend last May's Grand Prix, and I can tell you first hand that those cars produce a hefty amount of smoke! Fast, loud, and thrilling, the events really got my heart going. Perhaps I belong to the fortunate few who will get the experience this event. With Albert's commitment to a greener country, this year's race could be one of Monaco's last.
Trend Themes
1. Environmental Consciousness - The commitment of Prince Albert to making Monaco environmentally friendly opens opportunities for innovative solutions to reduce carbon emissions and promote sustainability in various industries.
2. Public Transit Optimization - Prince Albert's efforts to encourage the use of public transit in Monaco present opportunities for disruption in transportation and mobility industries, such as the development of advanced, efficient, and affordable public transportation systems.
3. Climate Change Adaptation - The Prince's plans to address rising sea levels and create a luxury island highlight opportunities for disruptive innovation in the hospitality and real estate industries, as well as strategies to mitigate the environmental and economic impacts of climate change.
Industry Implications
1. Hospitality - The development of a luxury island to address rising sea levels presents opportunities for disruptive innovation in the hospitality industry, such as designing and building environmentally sustainable resorts and hotels.
2. Transportation - The push for public transit optimization in Monaco opens opportunities for disruptive innovation in the transportation industry, including the development of electric and autonomous vehicles, as well as advanced connectivity solutions for efficient mobility.
3. Real Estate - The need to adapt to rising sea levels in Monaco creates disruptive innovation opportunities in the real estate industry, such as designing and constructing innovative buildings and structures that can withstand and mitigate the impact of climate change.
3.1
Score
Popularity
Activity
Freshness