The Primitive Summer 2010 Lookbook Lets You Chill Out for the Summer
The company has made a video to go along with the lookbook, featuring stylish and happy models hanging out by the pool and drinking Dom Perignon champagne. Filled with classic graphic tees and other interesting street designs, the Primitive summer 2010 collection will be a definite favorite to many guys.
Implications - Associating a product line with a subculture is a great way to generate empathy amongst consumers because all the desirable associations of a subculture have been transferred onto the product itself. Corporations need only to figure out how to associate a product with a subculture, whether it be through branding, celebrity endorsements or other means.Stats for Graphic Tee Streetwear Trending: Older & Warm
Traction: 6,654 clicks in 221 w
Interest: > 3 minutes Concept: Primitive Summer 2010
Related: 98 examples / 75 photos
Segment: Males, 12-35 Comparison Set: 36 similar articles, including: luxe tribal neckware, boudoir sneaker shoots, and chic primitive fashion.