Primitive Releases Their Spring 2011 Collection With Alexis Lopez
Primitive uses the captivating seduction of the attractive Alexis Lopez very well within this shoot. Though I'm not sure what barely-clothed babes have to do with a skateboarding store, I'm not complaining.
Implications - Effective marketing campaigns that are memorable often feature sexually charged imagery, and seduction steamy enough to warrant a watch, whether the products interesting to consumers or not. The controversy these images generate in both the media and among the public brings further publicity to a brand, and whether this attention is good or bad, it will have positive impacts on consumption levels.