Urban apparel and shoe company Primitive has released a promo video that gives individuals a peek at their Spring 2011 collection. The hot California store chose a model that is as hot as their clothing to show off the collection
Primitive uses the captivating seduction of the attractive Alexis Lopez very well within this shoot. Though I'm not sure what barely-clothed babes have to do with a skateboarding store, I'm not complaining.
Implications - Effective marketing campaigns that are memorable often feature sexually charged imagery, and seduction steamy enough to warrant a watch, whether the products interesting to consumers or not. The controversy these images generate in both the media and among the public brings further publicity to a brand, and whether this attention is good or bad, it will have positive impacts on consumption levels.
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