Superstar

Prime Antiques Roadshow Ads Target Owners of Old Things

By: Amelia Roblin - Published: Feb 26, 2011 • References: draftfcb.co.nz and adsoftheworld
Sometimes little can be done, but as these Prime Antiques Roadshow ads show, your valuables may be more valuable to you personally than their worth in coins. Designed by DraftFCB of New Zealand, these print advertisements portray prized possessions that have hit hard times.

Intriguingly, if you look closely at the Prime Antiques Roadshow ads, you'll discover that the images etched into the pocket watch, the couch and the china dish describe just how these priceless heirlooms were damaged. Targeting viewers with a keen interest for economics and their own precious period pieces, this campaign reminds collectors that there is value in stories and memories.