As the Prim and Proper magazine spread shows, a girl can be both polished and playful. Instead of compromising fun for ladylike fashion, this editorial incorporates it into the style through the use of eclectic textures, youthful pairings and a minimalist palette. This perfect balance will surely inspire some women to tame their wild side just enough for a more elegant appearance.
Shot by fashion photographer Jeff Hahn for SCMP Style Magazine, the Prim and Proper photo spread stars model Wang Xiao. Styled by Simone Konu, her structured, yet carefree looks fit in perfectly on the streets of London. There definitely is a decidedly British influence in each outfit. It wouldn't be surprising if Konu was inspired by fashion It-Girl Alexa Chung.
Stats for Playfully Polished Fashion
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Research: 2,142 clicks in 233 w
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Concept: Prim And Proper
Related: 112 examples / 86 photos
Segment: Females, 18-35
Comparison Set: 41 similar articles, including: dendritic damsel photography, chopsticked chignon shoots, and teen angst captures.
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