Rockstar

Using the Force for Match Play Like the US at the 2009 Presidents Cup

By: Marissa Liu - Published:   Updated: Aug 8 2011 • References: etsy
If you are getting ready for some Presidents Cup Golf 2009 or if you just want to dress up your clubs for a day out on the course, these knitted 'Star Wars'-inspired golf club covers might give you the force you need to lower your handicap. Hand-knitted and sized to fit any club from driver to putter these machine washable covers come in three Star Wars-inspired styles: Yoga, Chewbacca and Princess Leia.

Implications - Humorous accessories are a light-hearted and effective way for companies to attract consumers that would not necessarily be interested in a certain product. By creating a funny way for buyers to personalize an item, businesses increase their chances of expanding their target demographic.