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Superhero Presidents

Obama in Comic Books from Spider Man to Savage Dragon

— June 1, 2009 — Social Good
Barack Obama came into office promising hope and change to the American public. Perhaps this is why so many graphic novelists have made Obama a character in their adventurous plots.

Obama has appeared in everything from Spider Man to Savage Dragon and many more are continuously including the history-making president.

Check out the gallery above to see some of Obama’s comic book appearances and to see some rippling muscle illustrations of the heroic president.

Implications - One of the best ways a company can connect with consumers is by investing in marketing that explicitly mocks a politician or celebrity engaged in a tumultuous bit of pop culture infamy. By attaching the brand name to a relevant cultural event, the company shows it has its finger on the pulse of water cooler discussion, personalizing the brand in the process.
Trend Themes
1. Superhero Presidents - Opportunities for creating comic book characters based on real-life political figures with the aim of connecting with consumers and personalizing the brand.
2. Graphic Novel Marketing - Using graphic novels as a medium for marketing to engage consumers and showcase brand relevance.
3. Cultural Event Branding - Attaching brand names to relevant cultural events to demonstrate brand awareness and connection with popular discussions.
Industry Implications
1. Entertainment - Creating comic book characters based on political figures to boost interest in graphic novels and engage consumers.
2. Advertising - Utilizing graphic novels as a marketing tool to reach and attract consumers with visually compelling content.
3. Branding - Using cultural events and popular discussions to promote brand relevance and connect with consumers on a personal level.
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