According to chocolatier Michele Cluizel, "Get your fix! 20 dram vials of Chocolat Michel Cluizel's exquisite "Prescription" cocoa nibs. Roasted cacao beans, crushed and covered with our luxurious 60% cocoa dark chocolate. For concentration, energy and bliss, savor three, as needed." Sometimes a little chocolate is just what you need to get rid of those aches and pains.
Implications - Many chocoholics consume chocolate as a curative, so it's no wonder that chocolatiers are taking inspiration from the pharmacy for clever packaging designs. This panacea packaging reinforces the positive emotions many people feel when eating chocolate, and is sure to stand out against the standard chocolate bars and bags of candy.
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