This Mini Cooper Challenge Turns a Pre-Roll Ad Into a Game

By: Laura McQuarrie - Jan 23, 2016
References: wersm
Even though many pre-roll ads are extremely short, video viewers have little patience and still desire to skip onto the content they originally intended to watch. However, there are a few brands that are making the most of this advertising space for creative promotions.

Mini Cooper set up a challenge, which actually encouraged to see if they could skip the five-second before a Mini Cooper tore off across the screen. While there are no prizes for "winning" against the Mini Cooper, it does help viewers get to other content faster and not feel guilty about pressing the skip button. On the flip side, if a viewer loses, the Mini Cooper comes out on top as a fast car. Either way, this pre-roll ad presents a win-win scenario for brand and consumer.