Superstar

This Mini Cooper Challenge Turns a Pre-Roll Ad Into a Game

By: Laura McQuarrie - Published: Jan 23, 2016 • References: wersm
Even though many pre-roll ads are extremely short, video viewers have little patience and still desire to skip onto the content they originally intended to watch. However, there are a few brands that are making the most of this advertising space for creative promotions.

Mini Cooper set up a challenge, which actually encouraged to see if they could skip the five-second before a Mini Cooper tore off across the screen. While there are no prizes for "winning" against the Mini Cooper, it does help viewers get to other content faster and not feel guilty about pressing the skip button. On the flip side, if a viewer loses, the Mini Cooper comes out on top as a fast car. Either way, this pre-roll ad presents a win-win scenario for brand and consumer. Stats for Pre-Roll Race Ads Trending: This Quarter & Warm
Research: 134 clicks in 17 w
Interest: 0.5 minutes
Concept: Preroll Ad
Related: 61 examples / 47 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: unskippable safety ads, unskippable video ads, and patience-rewarding ads.