This Company is Making Preppy Clothing That is Also Sustainable
Katherine Pendrill — December 3, 2015 — Social Good
References: tuckerman.co & fastcoexist
Amanda Rinderle and Jonas Clark recently launched a company that aims to make preppy clothing that is also sustainable. Although it is fairly easy for consumers to find organic T-shirts and even eco-friendly denim, it is far more difficult to find business wear that is sustainable. This brand aims to change the face of eco-friendly fashion by giving consumers a greater range of choices.
'Tuckerman' is a new apparel brand that specializes in making sustainable business wear. More specifically, the brand specializes in making high-quality button-downs out of Italian-woven organic cotton. Every part of the design process is eco-friendly, from the materials used to the buttons that adorn each shirt. In addition to minimizing environmental damage, the company also seeks to foster ethical labor practices. All of the clothing is made in Fall River, Massachusetts, and workers are paid above minimum wage.
The goals of Tuckerman is to provide consumers with preppy clothing that is not only stylish, but also sustainable.
'Tuckerman' is a new apparel brand that specializes in making sustainable business wear. More specifically, the brand specializes in making high-quality button-downs out of Italian-woven organic cotton. Every part of the design process is eco-friendly, from the materials used to the buttons that adorn each shirt. In addition to minimizing environmental damage, the company also seeks to foster ethical labor practices. All of the clothing is made in Fall River, Massachusetts, and workers are paid above minimum wage.
The goals of Tuckerman is to provide consumers with preppy clothing that is not only stylish, but also sustainable.
Trend Themes
1. Sustainable Fashion - The trend of eco-friendly clothing in the fashion industry is opening up opportunities for brands to specialize in sustainable business wear.
2. Ethical Manufacturing - Consumers are increasingly demanding products that are not only eco-friendly but also produced through ethical labor practices, creating opportunities for brands that prioritize worker welfare.
3. Expanded Product Offering - There is a growing demand for a greater range of sustainable choices in the business wear market, providing an opportunity for brands to fill this gap in the industry.
Industry Implications
1. Fashion/apparel - The fashion industry has the potential for disruptive innovation as more companies focus on producing sustainable clothing.
2. Manufacturing - The manufacturing industry can innovate by incorporating eco-friendly practices and ethical labor standards into their production processes.
3. Retail/e-commerce - The retail and e-commerce industries can benefit from offering a wider range of eco-friendly and sustainable options, catering to the growing consumer demand for sustainable business wear.
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