Why Finnish Babies Come with a Box

By: Benazir Radmanesh - Published: • References: theverge
No one can ever be fully prepared for the arrival of a new baby. That is why the Finnish government is making a new parent's job just a little bit easier.

In 1938, the Finnish state began issuing a cardboard box to all new mothers, full of all the essentials needed for a new baby. Clothes, blankets, nursing pads - all included free of charge.

These boxes aren't only a nice free gift for mom and baby - they save lives. Infant mortality rates dropped dramatically following the implementation of the program. Today, Finland has one of the lowest infant mortality rates in the world.

Whether for or against a welfare state, it seems as if all new babies should be gifted with this innovative box.

Implications - The baby boxes provided by the Finnish government save lives. This product -  a box full of essentials - has shown demonstrable and positive results. Infant mortality rates have dropped. Businesses should be interested in targeting lower-income countries with high levels of infant mortality. Governments, International Organisations, or NGOs, could purchase the boxes from a private wholesaler.

The idea could also be expanded into other markets. Start-up kits for a new puppy with the box doubling as a crate is just one such example. Stats for Baby Starter Kits Trending: Older & Chilly
Traction: 138 w
Interest: 0.5 minutes
Concept: Preparing For Baby
Related: 69 examples / 53 photos
Segment: Neutral, 18-55+
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