Kava Premium Coffee Focuses on Bean Origin and Growth

By: Michael Hemsworth - Sep 27, 2016
References: ewelinagaska & packagingoftheworld
A certain level of disconnection can sometimes exist between a product and the consumer, which is something that the branding for Kava Premium Coffee looks to help combat against.

Designed by Ewelina Gąska, the branding for Kava Premium Coffee focuses on the coffee plant that bears the beans that are packaged within each bag. This helps to correlate the origin, growth and process that takes place to the final product that is purchased.

Prepackaged foods are quickly becoming one of the most common ways for consumers to obtain their favorite natural items in a quick, convenient way that won't spoil within a short period of time. The disconnect that can be created between the prepackaged variety and the original item in its natural state is being offset with new, vibrant packaging that helps to remind consumers of the origin.