This Pre-Marinated Chicken Reveals Playful Imagery

By: Mishal Omar - Jan 11, 2017
References: juicysquare.myportfolio & packagingoftheworld
The Lithuanian brand 'Kekava' had its pre-marinated chicken packaging designed by the creative agency 'Juicy Square.'

The poultry brand's goal is to become the leader in the poultry market in the Baltics, and it is using a unique brand identity to help push this vision forward. Juicy Square opted for branding that is both contemporary and playful in designing the packaging for the brand. Each individual pack features simple and modern labels, with transparent sections and a cartoon-like image of a chicken for more visual appeal. The chicken illustrations wear crowns that represent the main ingredients of the pre-marinated chickens, including mango, rosemary and orange.

By using modern imagery with eye-catching features, Kekava is able to set itself apart in the poultry market.