5 hundred years ago, one prehistoric couple died hugging one another. The discovery happened on the suburbs of Mantua, 45 Km from Verona; the place was located during construction workings.
Luca Bondioli, anthropologist of the Museum Ethnographic and Prehistoric of Rome, said that such double burials are very rare during prehistory. With shades of Shakespeare's 'Romeo and Juliet,' the discovery has more emotional value than scientific.
Implications - This prehistoric find is fascinating due to its emotional appeal. When businesses hit an emotional chord with consumers, a bond is created between the two. This improves trust between both the buyer and the business, making it easier to sell subsequent commodities.
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