Pregnant model is a term most associate with maternity fashion lines but Serbian accessory label Lamat is aiming to change this notion. In their latest catalog, entitled 'The Beginning', the label's designer Ivana enlists a pregnant beauty to model alongside her stunning line of conceptual bag pieces.
The Belgrade-based designer is an interior and furniture design graduate at the Faculty Of Applied Arts that has set her sights onto the fashion world after experimenting with jewelry creations in 2009.
Inspired by a Supernova, or the death of a star, the designer latest collection presents a range of abstract and sculptural accessories. The pieces' shapes channel those of a womb and are showcased alongside an expectant mother model. The model is not covered up but instead sports revealing couture that drapes her stomach with cut-out shapes and strapped garment details.
Glam Expectant Mother Marketing
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