The 'Precious and the Pricey' infograph asks one of the questions that anyone who's ever had to evacuate their home -- either as a fluke or because of a real emergency situation -- has had to ask themselves: what do I take? What the chart does, however, is divide the difference between what we consider invaluable vs. what is valuable.
Determining that the invaluable trumps the valuable 74% of the time, it would seem that sentiment is the most important factor in determining what to save. Inherited items, letters, jewelry and children's drawings all make the top five most likely saved items list.
The infograph shows that photos rank the highest overall, but particularly with the older generations. This may be, in turn, because the younger generations have a tendency to keep a record or digital copy of their cherished photographs on a computer or a back-up system.
Stats for Emergency Evacuation Priorities
Trending: Older & Chilly
Research: 1,101 clicks in 203 w
Interest: 1.6 minutes
Concept: Precious And The Pricey
Related: 83 examples / 64 photos
Segment: Neutral, 12-55+
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