The Spring 2015 Prada Window Displays in Paris Features Lots of Wood

By: Rebecca Byers - May 4, 2015
References: retaildesignblog.net
The Spring 2015 Prada window displays in Paris feature timber fixtures that perfectly contrast the Italian fashion house's current collection. The windows present items from both the womenswear and menswear collections that are highlighted by Hollywood-esque spotlighting.

An interesting facet of the merchandising design is that each of the windows seems to have a vanishing point. In playing with the picture plane of the windows, the designer had added depth and direction, redirecting the presumed movement of the viewers eyeline and in doing so, creating a sensory perception that a display without a direction would lack.

Aside from displaying the covetable wares from the current collection, these Parisian Prada window displays are innovative in their approach to visual perspective that is sure to ensnare passersby.