The Prada JWP Epicenter Project Puts Architecture on Your Chest
Based on the floor plans and frontages of the brand's stores around the world, the collection of souvenir t-shirts literally puts architecture on your chest. Check out more on the Prada JWP Epicenter collection at the link below.
Implications - One of the best ways a company can distinguish itself in a crowded marketplace is by adding radical elements of avant-garde design to a conventional product. By utilizing an unconventional design on a traditional product, the company shows a willingness to eschew standard practice in the name of originality.