Prada's Brooding Fall/Winter 09-10 Womenswear Ads

By: Ayman - Published: Jul 15, 2009   Updated: Jun 7 2011 • References: fashiontography.blogspot
Prada ditched their recent fashionista queue theme and went with a dark aquatic vibe in the Prada Womenswear Fall/Winter 2009-2010 ad campaign.

Shot by famed photographer Steven Meisel, the ads feature female models traversing dark waters on small boats. Could this be a metaphor of navigating the current economy crisis?

The ads feature models Kendra Spears, Ymre Stiekema, Julia Hafstrom, Katlin Aas and Anna de Rijk.

Implications - As women are gaining more freedom in today's society, the desire to dress in unconventional ways is gaining popularity. The demand for anything opposite of feminine is sought after in the woman's fashion market. Designers could create edgier and darker designs in order to attract the female market that is changing directions. Stats for Dark Water Fashion Trending: Older & Mild
Research: 9,184 clicks in 357 w
Interest: 4 minutes
Concept: Dark Water Fashion
Related: 103 examples / 79 photos
Segment: Females, 18-35
Comparison Set: 38 similar articles, including: warrior chic fashion, supermodels disappoint, and fairy bags.