Photographer Steven Meisel brings the heat for the Prada Fall 2010 campaign. Models Mark Cox, Kim Dall'armi, Mathias Bergh and ClÃ©ment Chabernaud vamp in this set of retro-styled ads, which are highly evocative of an upscale party circa the early 60s.
Despite the concurrent fall trends of casual-chic clothing and bohemian romance, the Prada Fall 2010 campaign proves that dressing up will never go out of style.
Implications - Conservative styles like those from the 1950s and 1960s have long been associated with classic designs like those within Steven Meisel's shoot. If a business wants to be considered classic in nature or timeless in the eyes of consumers, they should continue to consider implementing more conservative fashions that are indicative of decades past within their advertising campaigns and product packaging. Other businesses should recognize the varying personal tastes of their target market and try to come up with an overall vibe for their brand image that they think will more effectively cover a broad spectrum of varying consumer tastes.
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