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Can Prada Revive the 90s?

By: Bianca Bartz - Published: • References: prada & fashionista
Backpacks are either practical and geared toward students or hikers, or they're considered cutsie, designed for kids and preteens.

Prada wants to change that with the re-introduction of the micro backpack as a fashion statement.

The Prada backpack, which is shaped like a bunny and comes with attached mini clone, is made of quilt-like patches of fabric. Made from recycled dresses from the Resort collection, perhaps? Putting an eco-friendly spin on item like this may be the only way to hook buyers.

In Asia, they're considered a stylish purse alternative, but in North America and Europe, backpacks haven't been hip since the 80s and 90s.

Now that one of Europe's most worshiped fashion houses has launched a "backpurse', will fast fashion start knocking them off and relaunch the accessory as a mainstream must-have?

Prada's no stranger to bizarre fashion, but they're not always able to infect. Have you seen men in PJs in your town yet? Stats for Bunny Backpacks Trending: Older & Mild
Traction: 5,730 clicks in 337 w
Interest: 4 minutes
Concept: Bunny Backpacks
Related: 74 examples / 57 photos
Segment: Females, 12-35
Comparison Set: 27 similar articles, including: busty seatbelt campaigns, modernized vintage seating, and scheduling-optimizing apps.