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IBM Has Created a Series of Ads That Have Secondary Functions

By: Ryan Fowler - Published: • References: adweek
IBM has created a practical outdoor campaign that has captured everyones attention. The practical outdoor ads all have secondary functions where people can actually use the ads as seating, shelters and ramps.

This amazing practical outdoor campaign is truly groundbreaking, we all know that IBM’s technology helps the world in many immeasurable ways; they are now doing the same with their outdoor advertising. Making improvements to the city with their actual physical advertising and using the tag line “Smart Ideas for Smarter Cities” is genius

Ogilvy France is the agency responsible for creating these incredible practical outdoor ads, this doesn’t come as a surprise knowing that Ogilvy is one of the worlds leading advertising agencies. By creating these practical outdoor ads they have not only received massive amounts of free exposure through the digital universe, people actually take notice of these ads every time. Stats for Practical Outdoor Advertising Trending: Older & Chilly
Traction: 72 w
Interest: > 3 minutes
Concept: Practical Outdoor
Related: 66 examples / 51 photos
Segment: Neutral, 12-55+
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