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Lakshmi Menon Exudes Sensuality for 'Power Play' in Elle Magazine

By: Marissa Brassfield - Published:   Updated: Jun 20 2011 • References: elle & fashiongonerogue
'Power Play' in Elle Magazine is the sort of jewelry shoot that not only showcases exceptional accessories, but also emphasizes the power of a woman's sensuality. Model Lakshmi Menon owns each shot; her "come-hither" stare remains consistently gripping, even as she rocks heritage jewelry and a variety of sophisticated styles.

Horst Diekgerdes is the photographer behind 'Power Play' in Elle Magazine, while Brian Molloy provided the styling.

Implications - One of the strongest ways a company can establish brand awareness is by featuring advertising that relies on sexually charged imagery. By possessing a strong element of sex appeal, the brand will draw interest from consumers, critics of the ad's sexual content, and a media looking for controversy; each element increasing brand recognition.

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Concept: Power Play In Elle Magazine
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Segment: Females, 18-35
Comparison Set: 35 similar articles, including: french revolution jewelry shoots, aggressive sapphic editorials, and diamond-studded faces.