The powder beauty we see in Alex But's fashion photos is pale as a ghost. A pigmented blue power is used to dust the model's entire face, and even her eyelashes are coated in the substance.
In the first photograph, the model stares up above, with a bright white light blinding her eyes. A blue powder falls down around her eyes, where her lips are also coated with the blue color. With a white backdrop, the powder also falls from the model's face onto the space around her. Smears of blue can also be seen across the walls.
The last photos are divided; the background becomes darker, as the blue color is rubbed onto the space. The light becomes more dim where the powder beauty becomes a part of her surroundings, the blue pigment taking over.
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Trending: Older & Buzzing
Research: 38,526 clicks in 137 w
Interest: 2.3 minutes
Concept: Powder Beauty
Related: 90 examples / 69 photos
Segment: Females, 18-35
Comparison Set: 33 similar articles, including: oceanic tribal editorials, formal fairy tale photography, and flaming rouge editorials.
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