For This Poverty Campaign, a NYC Apartment Rental is Styled Like a Slum

By: Laura McQuarrie - Oct 23, 2015
References: & adsoftheworld
As part of a awareness-raising poverty campaign in partnership with Pace University, Univision and Oxfam, TECHO created a pop-up slum in New York City.

Knowing that this is a place where there's always someone hunting for living spaces, and settling for less than they bargained for, a NYC apartment was transformed into a home in absolute disrepair. The best features of the living space like the kitche, dining room, TV area and bathroom (which was only a bucket) were highlighted by a realtor who was in on the stunt, which made the room seem much more livable.

While the interior of the Slum Apartment is shocking to some, for others, it's a realistic recreation of what home looks like, which is exactly the point to be proved by this poverty campaign.