Pour Pourter’s Spring/Summer 2012 lookbook suspends seasonal pieces by way of drooping pieces of string. Desert ankle boots and flatforms hang from the ceiling against a dark blue floral backdrop, creating a delicate cascading effect.
This type of Spring/Summer lookbook retreats from the conventional use of seductive and scantily clad models. The t-shirts, dresses and neutral-hued accessories are presented all on their own, allowing potential buyers to take in the pieces without the confusion that comes with clutter and glitz.
Pour Pourter’s alternative bare bones approach to fashion is advantageous in several regards. In addition to be aesthetically pleasing, it also displays a clear sense of confidence. Few embellishments are needed here as the ensembles speak for themselves with ease.
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Concept: Pour Pourter Spring/Summer 2012
Related: 111 examples / 85 photos
Segment: Females, 12-35
Comparison Set: 40 similar articles, including: titillating lingerie lookbooks, edgy collegiate lookbooks, and eclectic gypsy catalogs.
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